Email marketing is one of the most effective ways to reach your audience and drive conversions. But if your emails are not optimized for different devices, you may be losing out on potential customers who open your messages on their phones, tablets, or desktops. Responsive email templates are the solution. They are designed to adapt to any screen size and provide a consistent and engaging user experience. Responsive email templates use fluid images and tables to adjust to the available space and deliver content that is easy to read and interact with.
In this blog post, we will show you how to create a responsive email template in 5 easy steps using Unlayer1, a free online tool that lets you design beautiful and professional emails without any coding or design skills.
Step 1: Choose a template or start from scratch
Unlayer has a library of ready-made responsive email templates that you can use for various purposes, such as newsletters, promotions, invitations, announcements, and more. You can browse through the categories and preview the templates before selecting one.
Alternatively, you can start from scratch and create your own custom template using Unlayer’s drag and drop editor. You can add different elements such as text, images, buttons, social icons, videos, and more to your email layout.
Step 2: Customize your template with your own content and branding
Once you have chosen a template or created your own layout, you can customize it with your own content and branding. You can edit the text, change the fonts and colors, replace the images, add links, and more.
You can also use Unlayer’s features to enhance your email template, such as:
- Reusable custom blocks: You can save custom blocks from your templates and use them later in other emails.
- Personalize your emails: You can use merge tags to insert dynamic information such as the recipient’s name, company name, or location.
- Promote your products: You can drag and drop your online store products directly into your emails and link them to your website.
- Custom HTML code: You can add your own HTML code to your email template to customize it even more.
Step 3: Preview your email on different devices
Unlayer allows you to preview your email on different devices such as desktops, laptops, tablets, and smartphones. You can see how your email will look and function on each device and make any adjustments if needed.
You can also send yourself a test email to check how your email will appear in different email clients such as Gmail, Outlook, Yahoo Mail, etc.
Step 4: Export or send your email
When you are happy with your email template, you can export it as HTML code or download it as a ZIP file. You can then use it with any email marketing software or service that supports HTML emails.
Alternatively, you can send your email directly from Unlayer using its built-in SMTP service. You just need to connect your email account and enter the recipients’ addresses or upload a CSV file with your contact list.
Step 5: Track and analyze your email performance
Unlayer also provides analytics tools that help you track and measure the performance of your email campaigns. You can see how many people opened your email, clicked on your links, unsubscribed from your list, or marked your email as spam.
You can also see which devices and email clients your recipients used to open your email. This can help you optimize your future emails for better results.
Responsive Email Template – Conclusion
Responsive email templates can help you improve your email marketing ROI by increasing your open rates, click-through rates, conversions, and customer loyalty. They can also help you enhance your brand image and reputation by providing a consistent and accessible user experience.
If you want to learn more about responsive email design and best practices234, check out these resources:
- Responsive Emails: Designs, Templates, and Examples for 20232
- What is a Mobile-Responsive Email Template? (And Why You Need One)3
- The 11 Best Free Responsive Email Templates for 20234
Contact us today and let us know how we can help you create amazing emails that boost your business. You can also request a free demo of Unlayer and see how easy it is to design and send responsive emails from one platform. Don’t miss this opportunity to take your email marketing to the next level. Contact us now and get started with Unlayer.